Augme Technologies’ “Hipcricket” Helps BP America Get into the 2012 “Olympic Spirit”

Hipcricket, a brand owned by Augme Technologies, Inc. (OTCBB: AUGT), announced that it has powered the mobile elements of a holistic and interactive BP America print advertisement which ran in Bloomberg Businessweek magazine. This first-of-its kind advertisement gave readers an augmented reality experience featuring U.S. Olympic and Paralympic Hopefuls.

Unveiled in the December 16, 2011 print issue of Bloomberg Businessweek, BP America’s series of interactive trading cards featured nine athletes through an augmented reality platform. When held up to a webcam or camera phone, these printed cards come to life as the athletes digitally appear in front of the user with exclusive training tips, and information about themselves and their sports.

When readers scan the Hipcricket-powered QR code featured in the ad, they are redirected to the appropriate app store to download a mobile app with additional content. Hipcricket was also responsible for running the analytics around the BP America mobile advertisements on

“This campaign incorporated a number of channels to provide readers with a truly interactive and engaging experience,” said Jordan Hyman, Custom Publishing’s Project Manager at Bloomberg Businessweek. “By leveraging a multichannel approach with innovative mobile content, BP America and Hipcricket created what we believe is an unforgettable ad campaign. We look forward to rolling out the second phase of the campaign in 2012.”

“We’re proud to have been part of such an innovative campaign that combined print with online and mobile content in a novel way,” said Doug Stovall, Hipcricket Senior Vice President of Sales and Client Services. “Given the level of emotional and cultural appeal of U.S. Olympic Hopefuls, using a unique multichannel approach really brought the ad off the page for a memorable and impactful experience.”

About Hipcricket

Hipcricket, a brand of Augme Technologies (OTCBB: AUGT.OB), is the one-stop mobile marketing and advertising solution for brands, agencies and media properties to engage customers, drive loyalty and increase sales.

Hipcricket’s customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Its proven technology, strategic and marketing services and experienced account management teams have provided measurable successes across an industry-leading 150,000 campaigns for such clients as Macy’s, MillerCoors, Nestle, KFC, and Clear Channel.

Hipcricket has also created the first comprehensive permission-based mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.

Hipcricket is based in Seattle, Washington, with operations in New York, Atlanta, Dallas, Los Angeles, San Francisco, Chicago and Tucson.

For more mobile marketing and mobile advertising information, please visit

Source: Businesswire

Be fearful when others are greedy, and be greedy when others are fearful.” – Warren Buffett

If you really want to make some considerable profits from the stock market, it is possible to make a considerable amount of money on penny stock trading. When you find the right penny stock to buy, knowing when to buy and sell is the second most important tool to maximizing your profits.

Being technical, analytical or just flat-out greedy when trading penny stocks is the easiest way to limit profits and, sometimes, even lose your entire investment. You need to have a strong and strict strategy to achieve your goal of maximizing profits while minimizing risks in penny stocks.

Listed below are a few of the many points each and every penny stock investor needs to discover.

  • Do your own research.
  • Trade Responsibly.
  • Verify everything.
  • Move Fast or Get Left Behind.
  • Do not use market orders to enter a position, use limit orders.
  • Have a System That fits You.
  • If a Stock Gaps Open, Look for Pullbacks to Enter.
  • Plan a Trade and Trade a Plan.
  • Always use stop loss orders to protect yourself.
  • Positive Self- Belief.
  • Keep trading as Part of a Balanced life.
  • If a stock breaks below our alert price GET OUT. Do not wait.
  • View Trading as a Score in Points and Not In Money:
  • Always take your profits whenever you can. Do Not Be Greedy.
  • Work Hard at Learning How to Trade Properly and Keep Working.
  • Do something to make someone else’s life better today.

About strives to provide you with the hottest stock alerts in the market in Real-Time. We focus on stocks that trade for $5 per share or less, some as little as a few pennies with upside potential.

Our goal is committed to producing and publishing the highest-quality insight and analysis of small-cap stocks, emerging technology stocks, hot penny stocks and helping investors make informed decisions and to inform you of the best stocks in the market before they move. Our focus is primarily on OTC stocks in the stock market today which have traditionally been ignored by Wall Street.

We have particular expertise with internet stocks, gold stocks, renewable energy stocks, biotech stocks, oil stocks and green energy stocks. There are many hot penny stock opportunities present in the OTC market every day and we seek to exploit these hot stock gains for our members before the average daytrader is made aware of them.

Aim High Profits Disclaimer

This is neither an offer nor recommendation to buy or sell any security. We hold no investment licenses and are thus neither licensed nor qualified to provide investment advice. The content in this report or email is not provided to any individual with a view toward their individual circumstances. is a wholly-owned subsidiary of Kelevra Media Innovation.

While all information is believed to be reliable, it is not guaranteed by us to be accurate. Individuals should assume that all information contained in our newsletter is not trustworthy unless verified by their own independent research. Also, because events and circumstances frequently do not occur as expected, there will likely be differences between the any predictions and actual results. Always consult a real licensed investment professional before making any investment decision.

Be extremely careful, investing in securities carries a high degree of risk; you may likely lose some or all of the investment.

For a complete explanation, please visit our disclaimer page.

Last updated by at .

  Recent Penny Stock News