Bonamour (BONI) Goes From Beauty To Beast Within Minutes

Wednesday was an epic session for the sporadically traded penny stock of Bonamour, Inc. (BONI). Dolled up with an early morning chance to be one of the top 10 finalists after receiving its Certificate of Free Sale to enter into the Singapore and Vietnam markets with their beauty products, the surge went sour quick as if BONI stock had tripped on its first catwalk appearance. Losing more than -37% from its HOD, the restorers and renewers of aging damaged skin are gonna have to find a way to do the same to their new investors or face being just another flash in the pan.

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BONI Stock Quote

Market Cap: 45.89M
Last: 0.23 ▼ -0.02 (-8.00%)
Volume: 2,043,832
Dollar Volume: $642,506
Open: 0.32
High: 0.37
Low: 0.21
Trades: 448
Authorized: 500,000,000
Issued and Outstanding: 199,500,000
Nathan Halsey: 142,907,711
14-Day Rel Strength: 48.27%
1st Resistance Point: 0.33
1st Support Level: 0.17

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Swinging and missing on the OTC markets has been the theme for the later part of 2013 and Bonamour fell right into the gravitational pull that has been killing positive momentum for a large number of tickers. Although BONI has been an infrequent visitor to the trading screen, the surge in volume early Wednesday had every trader looking closely at it in hopes of a “REAL” winner.

Clean, white skin is an obsession n S.E. Asia which can be seen just by browsing store shelves for those who have ever been to that part of the world. With competition being a major obstacle to any product which touts “anti-aging” like Bonamour’s akte-vāt™, a weightless mist that is designed to lock in moisture and supply vital nutrients for younger looking skin, the news today quickly became a great chance to dump BONI stock onto unsuspecting hands.

Earlier in 2013, the Company was able to book revenues of $202,765, a bit less than half of what they booked for all of 2012; $560,000. However, the lackluster financials proved to be a hint as to what was happening to BONI stock as each of the 448 trades went through on Wednesday.

Being awarded the right to sell into 2 of S.E Asia’s biggest markets is good news, but the real issue at hand is what exactly are they going to sell and how is Bonamour going to do it. As of September 30, 2013, the Company only had $46 in the bank and inventory worth just $3,841. Seeing as how the selling pressure was an overpowering force for BONI stock, a revisit to the top 25 traded OTC stocks seems to be highly unlikely.

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About BONI Stock

Bonamour, Inc., the originator of the “mind- body” system, a line of skincare products that the Company has developed, is a development stage Company focused on a developing, distributing and reselling health and beauty products and nutraceutical products to help people “live their best life.”

Click here to view the SEC filings for BONI.
Click here to view the website for Bonamour.

Last 5 Trading Sessions:

Date Open High Low Last Change % Change Volume
12/18/13 0.3200 0.3700 0.2100 0.2300 -0.0200 -8.00% 2,043,800
12/17/13 0.2000 0.2500 0.2000 0.2500 +0.0600 +31.58% 15,400
12/04/13 0.2000 0.2000 0.1900 0.1900 -0.0100 -5.00% 5,000
11/27/13 0.2000 0.2000 0.2000 0.2000 unch unch 1,000
11/20/13 0.2000 0.2000 0.1600 0.2000 unch unch 7,800


Bottom Line:

The morning session had BONI looking like a beauty pageant winner, up 48% from Tuesday’s close. But, like alot of those “Coyote Ugly” mornings, BONI stocks’ chances of being a winning penny stock went right out the window once the buzz wore off. We’ll keep it on watch, but it doesn’t look like a play is going to develop anytime soon.

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