DNA Brands (DNAX) Has A Coke And A Smile

DNAX Stock, DNA Energy Inc.Mid-afternoon news on Monday was so sweet that it caused an eruption for the penny stock of DNA Brands, Inc. (DNAX) to such an extent that the daily volume exceeded the total number of shares issued and outstanding by nearly 38,000,000. An announcement was made that the winner of the 2010 and 2012 “World’s Best Tasting Energy Drink” was due to have their entire product line picked up for distribution by the Trenton, MO based Coca-Cola distributor which caters to the biggest cities in North Missouri. The buzz was so energetic that even those who were late to the party were able to have a raging good time while they held their DNAX stock overnight in anticipation of what today will bring.

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Market Cap: 3.60M
Last: 0.015 ▲ +0.0126 (+525%)
Volume: 277,516,100
Dollar Volume: $2,357,814
Open: 0.0023
High: 0.015
Low: 0.0023
Trades: 2,342
14-Day RSI: 70.50%
1st Resistance Point: 0.0192
1st Support Level: 0.0065
52Wk High: 0.055
52Wk Low: 0.0021

DNA Brands was on our radar a couple of years ago when the energy drink sector was seeing some explosive gains, but due to it’s lack of positive momentum, it had all but fallen off the radar until yesterday when the news announcement was made. Every trader who had PR tracking software immediately jumped on the opportunity to grab shares of DNAX stock for damn near it’s 52 week low and were able to ride it hard and wet into 5-bagger territory in less than 4 hours.

Until yesterday, DNAX stock was one of the biggest POS’ on the OTC having recently been demoted to the pinks due to the new ruling for SEC filers having to have a minimum quotation of at least 0.01. Even their most recent financials for the 3 months ended March 31, 2014 dictated that DNAX deserved to drop further after sales came in at a mere $48,073, compared to $37,948 during the same period the year prior, which put a total of $11,016 gross profit to try to help fund the $624,629 worth of total operating expenses for the period.

What’s troubling about how well this recent pop on DNAX stock can last comes twofold: the increase in authorized shares and the current liabilities from the recent 3 months ended which was a whopping $3,213,287. The increase in shares is sure to cause even more dilution of DNAX stock despite the fact that 0.0021 is already pretty damn low.

The midday PR drop from DNA Brands is a play used many times before by another very famous and very popular beverage company, BeBevCo (BBDA) which almost exactly 2 years ago today initiated a 10-bagger run on a distribution agreement with WalMart. BBDA stock ran for almost 2 months on the announcement that persons in the Palmetto State of South Carolina would be able to get hold of the Company’s KOMA UNWIND Liquid Relaxation at all 78 Walmart Stores located there.

BBDA stock tested trying to surpass 0.02 when it ran and is now cemented in subpenny land until they decide to do a massive reverse split. DNAX stock is sure to follow the same route, especially since a line in the PRE 14C which increases the total authorized shares mentions Oro East Mining, Inc. (OROE), an exploration stage mining company. It has acquired rights to develop certain tenement lands in the Republic of Philippines.

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About DNAX Stock

DNA Brands, Inc. is a development stage company that currently produces, markets and sells a proprietary line of five carbonated blends of DNA Energy Drink®, Citrus, Sugar Free Citrus, Original (a unique combination of Red Bull® and Monster® energy drinks), Cryo-Berry (a refreshing mix of cranberry and raspberry) and Molecular Melon (a cool and refreshing taste); as well as three milk based energy coffees fortified with Omega 3.

Click here to view the SEC filings for DNAX.
Click here to view the website for DNA Brands.

Authorized: 1,000,000,000
Issued and Outstanding: 239,865,083

Last 5 Trading Sessions:

Date Open High Low Last Change % Chg Volume
06/09/14 0.0023 0.0150 0.0023 0.0150 +0.0126 +525.00% 277,516,094
06/06/14 0.0023 0.0024 0.0022 0.0024 +0.0001 +4.35% 7,809,200
06/05/14 0.0026 0.0026 0.0022 0.0023 -0.0001 -4.17% 14,421,000
06/04/14 0.0025 0.0029 0.0023 0.0024 +0.0001 +4.35% 20,274,699
06/03/14 0.0034 0.0034 0.0021 0.0023 -0.0010 -30.30% 50,889,801


Bottom Line:

The “Coke and a Smile” DNAX stock players experienced Monday as it ended the session as the 2nd most traded penny stock could see an early continuance at the open today. Having used a play right out of the Brian Weber playbook, DNAX looks destined to head South before the end of the week, but not until the swings in momentum allow for traders to grab an equal amount of gains if they can be “Red Bulled” up throughout the next 3 trading sessions.

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