“ICE CREAM! ICE CREAM! The Ice Cream Man Is Coming! The Ice Cream Man Is Coming! Mom! MOM! THROW ME SOME MONEY! The Ice Cream Man Is Coming!”
That line made famous in a red leather suit in 1983 was the message VIP members got today when shares of Be Active Holdings, Inc. (OTC: JALA) began trading at mid-day. Makers of the first ice cream products in the world claiming to feature potential health benefits of probiotics, JALA stock had its cherry popped as traders shuffled to get there hands on a classic front load opportunity. With the crack head posse already smoked out on the TBX, what good humor could traders getting in early expect to see from the Company once focused on marketing and offering private label diapers from Israel?
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JALA Stock Chart
Market Cap: 13.63M
Last: 0.25 ▼ -0.30 (-54.55%)
Volume: 3,374,779
Dollar Volume: $605,294
Open: 0.35
High: 0.50
Low: 0.125
Trades: 298
Authorized: 200,000,000
Issued and Outstanding: 54,502,750
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Up until reverse merging with Be Active Holdings, Super Light, Inc.’s President/Treasurer/Director, Zeev Joseph Kiper, and Secretary/Director, Hana Abu, dedicated about 5-10 hours of their weekly business hours to conducting market analysis on diaper usage in their target market, researching governmental regulations for the importing of such products, and negotiating pricing with possible suppliers. In the end, it all just got flushed when the chance to be one of the Penny Stock Heroes came around.
Be Active Brands makes Skinny Cow Ice Cream Bars, the 21st century’s version of Ben & Jerry’s on a stick. They pump out 110 calorie, naturally fermented yogurt ice cream products called Jala Bars in 3 flavors: Chocolate Fudge, Vanilla Blueberry Swirl and Vanilla Pomegranate Swirl. The pint sized products come in 7 different flavors:
- Blueberry,
- Strawberry,
- Vanilla,
- Peanut Butter,
- Pomegranate,
- Chocolate, and
- Honey Vanilla
As of the time of the merger, January 9, 2013, Be Active Brands products are currently available in more than 2,000 stores in the New England, Mid-Atlantic and Southeastern regions — the same geographic area where the makers of “Phish Food” started and became a national icon.
Not so much a start up, Be Active reported gross sales worth $2,571,977 and $1,071,020 for calendar years 2011 and 2010, respectively. While gross profit from 2011 resulted in a gross loss of ($84,967) versus a gross profit of $293,386 in 2010, the Company incurred a charge of $945,569 against gross sales in 2011 classified as “trade spending.” Without any details as to what that correlates to, its a safe assumption that it had much to do with give away promotions as the Company solidified itself in the industry.
As for JALA stock itself, the structure is sound based on a small number of shares authorized and minimal number outstanding after the reverse merger took place. At the closing of the merger between Be Active and Super Light, 3,852,403 units were sold in a Private Placement at $0.23. Each unit consisted of (i) one share of JALA stock or one share of Be Active Holdings’ Series A Convertible Preferred Stock if the purchaser was a 5% beneficial owner, and (ii) a 3 year warrant to purchase shares of JALA stock, to 100% of the number of shares sold in the Private Placement, at an exercise price of $0.30 per share.
In 2000, Unilever PLC (NYSE: UL) bought Ben & Jerry’s for $326 million. To compare apples to the orchard, here are some random stats about Ben & Jerry’s from roughly one year ago:
| Ben and Jerry’s Ice Cream Statistics | |
| Annual sales revenue for Ben and Jerry’s Ice Cream | $132 million |
| Number of Ben and Jerry’s employees | 446 |
| Number of Ben and Jerry’s eating locations | 5,812 |
| Number of flavor’s the original Ben and Jerry’s store offered | 12 |
| Amount spent by Ben and Jerry to learn how to make ice cream | $10 |
| Weight of the worlds largest sundae created by Ben and Jerry’s | 27,102 pounds |
| Total amount of investment money used to start Ben and Jerry’s | $12,000 |
| Amount of capital used from Ben and Jerry’s own savings to start | $8,000 |
| Total amount of investment capital borrowed to start Ben and Jerry’s | $4,000 |
So what does it all mean?
It all means “Don’t smoke crack” and have JALA stock on your target list ready to attack it like a fat kid loves ice cream.
About JALA Stock
Be Active Holdings Inc., through their wholly owned subsidiaries, manufacturers frozen yogurt and fudge bars and offers ice creams in various flavors. The Company intends to expand its regional growth to a national level and global presence in sales of premium quality low-fat, low calorie, low-carbohydrate, vitamin and probiotic enriched frozen yogurt and products under the brand name of Jala. Click here to view the SEC filings for JALA.
Last 5 Trading Sessions:
| Date | Last | Change | % Change | Volume |
| 02/05/13 | 0.2500 | -0.3000 | -54.55% | 3,374,779 |
| 02/04/13 | 0.5500 | -0.5500 | -50.00% | 2,800 |
| 01/17/13 | 1.1000 | -0.1000 | -8.33% | 1,000 |
| 01/07/13 | 1.2000 | unch | unch | 200 |
| 12/26/12 | 1.2000 | +0.1000 | +9.09% | 500 |
Bottom Line: Be Active and get JALA on your list of penny stocks to grab hold of immediately. VIP members stayed away from the crack sellers pushing YFRM on Tuesday knowing something good was about to raise its head from the depths of the OTC. Not expecting it to be some old dirty diapers, JALA has some strong numbers within it and behind it and offers a tremendous chance for some great profit making potential for early entrants.
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