The snow-like screen of a television with no signal hit the penny stock of As Seen On TV, Inc. (ASTV) on Monday, the same day the Company set in place all of their internal measures. Having prepared the agenda for the upcoming Annual Meeting to be held on September 16, 2013, no love was shown for ASTV stock, setting a all-time low just before the close of the trading session. With a basket of products available and sales which topped $10 million for fiscal 2012, are we looking at a bounce about to happen or are the sharks in the tank looking for bait phish to jump in on the lows?
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ASTV Stock Quote
Market Cap: 15.67M
Monday Close: 0.2199 ▼ -0.0401 (-15.42%)
Volume: 65,565
Dollar Volume: $14,820
Open: 0.264
High: 0.264
Low: 0.1904
Trades: 21
Authorized: 750,000,000
Issued and Outstanding: 71,282,066
1st Resistance Point: 0.2591
1st Support Level: 0.1855
2nd Support Level: 0.1512
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Things are going well for As Seen On TV as of their fiscal year ended March 31, 2013, decreasing their total liabilities by nearly $11 million and adding over $17 million in assets after acquiring eDiets.com on the last day of February. Despite booking $10,107,505 in revenues for a gross profit of $2,749,191 versus $8,165,470 for $1,894,962 in fiscal 2011, ASTV has been on a downtrend for over a year now.
ASTV held between 0.60 – 0.80 for almost all of Q4, 2012, never breaking past 75,000 shares traded. The 1st half of 2013 and most of July has been a different story with relentless selling driving down the share price -75.57% since July 31, 2012. However, As Seen On TV notes that, since closing the acquisition of eDiets, they have commenced implementing internal changes which, when completed, will permit the Company to operate as a combined organization, utilizing common information and communication systems, operating procedures, financial controls and human resources practices.
So basically, had it not been for the acquisition of eDiets.com, which cost the Company 19,077,270 shares of ASTV stock, internally, the Company may have just plotted along selling those must-have-items caught late night when you’re still holding on to that buzz or between old re-runs of Dallas and Falcon’s Crest when no one in the retirement housing can seem to bothered finding the remote control to change the channel.
Heck, once they took ownership of eDiets.com, they went out and signed music recording artist and former coach from “The Voice”, CeeLo Green, to endorse, advertise and promote eDiet programs. In consideration the Company agreed to a one-time payment of $250,000 and the issuances of 6,500,000 ASTV stock warrants as follows:
· 1,500,000 @ $0.01 within 10 days of effectiveness;
· 1,250,000 @ $0.25 after 3 months from agreement;
· 750,000 @ $0.50 after 12 months;
· 1,000,000 @ $0.75 after 16 months;
· 1,000,000 @ $1.00 after 20 months; and
· 1,000,000 @ $2.00 after 24 months
That’s a hell of an deal for CeeLo considering that G-Unit Brands, Inc., and Curtis J. Jackson, III, bka 50 Cent, owns 375,000 shares of ASTV and has:
· Series A-1 Warrants to purchase an aggregate of 375,000 shares at an exercise price of $3.00 per share;
· Series B-1 Warrants to purchase an aggregate of 375,000 shares at an exercise price of $5.00 per share; and
· Series C-1 Warrants to purchase an aggregate of 375,000 shares at an exercise price of $10.00 per share.
What traders may want to sink their teeth into is Ronald C. Pruett, Jr., CEO of As Seen On TV and their Chairman of the Board and Senior Executive Officer, Kevin Harrington. With Pruett’s extensive marketing success and Harrington’s history as original investor shark on the ABC television series “Shark Tank” and his book entitled “Act Now: How I Turn Ideas into Million-Dollar Products”, traders may want to look into ASTV for long positions with respect of “good things to come” between now and the annual shareholder meeting in September.
No executive wants to spend their 3-4 hour long annual shareholder soirée getting pummeled with questions as to why the stock price has crumbled over the last year. Neither do they want high profiled celebs involved with no way to make a dime, or 50¢, on their involvement with the stock, especially when one of them has already been shot numerous times.
About ASTV Stock
As Seen On TV, Inc. through their websites which includes AsSeenOnTV.com and eDiets.com, is a direct response marketing company that identifies, develops and markets consumer products for global distribution via TV, Internet and retail channels.
Click here to view the SEC filings for ASTV.
Click here to view the website for As Seen On TV.
Last 5 Trading Sessions:
| Date | Last | Change | % Change | Volume |
| 07/22/13 | 0.2199 | -0.0401 | -15.42% | 65,500 |
| 07/18/13 | 0.2600 | -0.0399 | -13.30% | 125,400 |
| 07/17/13 | 0.2999 | -0.0001 | -0.03% | 5,100 |
| 07/16/13 | 0.3000 | +0.0299 | +11.07% | 7,400 |
| 07/15/13 | 0.2701 | +0.0026 | +0.97% | 1,800 |
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Bottom Line:
ASTV is on the list of penny stocks expected to bounce at anytime. Sales are booming, eDiets is going to be a huge hit for the Company in this fitness-focused environment we’re in and the upcoming annual shareholder meeting could force ASTV back towards the Q4 safety area of .60 – .80 prior to it.
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