DLIA | The Recent Run For dELiA*s Could Test The $2 Level

DLIA Stock, DLIA Stock Quote, dELiA*s Inc., Delia Stock, Good Penny Stocks to buyAt the end of 2011, we alerted on the penny stock of American Apparel, Inc. (NYSE AMEX: APP) at 0.53 and watched it more than triple. We alerted on Quiksilver, Inc. (NYSE: ZQK) last summer and watched it nearly triple to $8.14. With yesterday’s volume surge and last month’s plethora of Form 4 filings, is the Nasdaq listed penny stock of dELiA*s, Inc. (DLIA) the next apparel company that could see better than 250% gains in the next 12 months? Setting a new 52 week high on Tuesday, it’s hard not to think that DLIA stock is headed in the same direction as APP stock and ZQK stock went – up the double me or better highway.

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Market Cap: 53.22M
Tuesday Close: 1.69 ▲+0.23 (+15.75%)
Volume: 3,017,282
Open: 1.50
High: 1.83
Low: 1.50
Trades: 1,682
Authorized: 100,000,000
Issued and Outstanding: 32,789,615
14-Day Rel Strength: 83.42%
1st Resistance Point: 1.8533
2nd Resistance Point: 2.0067
1st Support Level: 1.5233
2nd Support Level: 1.3467

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dELiA*s has been a smoking hot penny stock on the Nasdaq since bottoming out for at 0.63, the 52 Week Low set back on April 30. Gaining 168.25% already after closing at $1.69 yesterday, the $1.06 jump in price may still not be enough for this apparel retailer when considering how other retailers we have covered did in a stressed economy.

The multi-channel retail company primarily marketing to teenage girls recently added Whitney Randall to the management team at dELiA*s. Occupying the role of Vice President and General Merchandise Manager, Ms. Randall comes with a great resume behind her having had successful tenures with the Company’s CEO, Tracy Gardner, at both The Gap and J.Crew. For the past year, Randall wasn’t sitting on a beach sipping mimosas, she was instead working as the Divisional Vice President of Global Merchandising for Coach.

The addition of a friendly face to work along side Gardner should bring huge upside for the already booming niche-market apparel company. Considering that dELiA*s wholly-owned subsidiary, Alloy Merchandise, LLC, was just sold to HRSH Acquisitions LLC for $3.7 million in cash and a reduction of $3.1 million in liabilities, which HRSH assumed, things are really shaping up in terms of their balance sheet.

For the 13 weeks ended May 4, 2013, dELiA*s reported having $3.643 million in cash and inventory worth $26.119 million. Sales for the period were lower than the same period the year prior, $35.177 million versus $41.214 million, however bullish sentiment is surrounding DLIA stock as insiders have been buying up shares on the cheap and filing Form 4’s to report it.

dELiA*s reported that, for the combined May and June period, total Company revenue decreased -15.1% to $23.2 million compared to the same period in fiscal 2012 reflecting persistent weak traffic trends. Sales from their retail segment decreased -12.2% to $16.9 million, due to a reduction in store count and a comparable store sales decrease of -8.1%. Sales from the company’s direct segment also decreased, by -22.2%, to $6.2 million.

Despite the lower sales thus far in 2013 and with just 2 weeks left before the Annual Meeting which is to be held at the offices of Troutman Sanders LLP, The Chrysler Building, 405 Lexington Avenue, New York, New York at 9:00 a.m. Tuesday, August 6, 2013, going in on a high note will certainly bring about an optimistic ear for those wanting to know how the team of Randall and Gardner plan to take dELia*s to a whole new level.

For now, DLIA stock remains on watch and could have a spectacular summer should it break past $2 – a level not tested since early 2011.

About DLIA Stock

dELiA*s, Inc. is a multi-channel retailer of apparel, accessories and footwear, primarily marketing to teenage girls.

Click here to view the SEC filings for DLIA.
Click here to view the website for dELiA*s.

Last 5 Trading Sessions:

Date Last Change % Change Volume
07/23/13 1.69 +0.23 +15.75% 2,983,300
07/22/13 1.46 +0.11 +8.15% 297,800
07/19/13 1.35 unch unch 123,600
07/18/13 1.35 +0.03 +2.27% 82,700
07/17/13 1.32 -0.04 -2.94% 48,600


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Bottom Line:

A strong 2nd half of 2013 is what DLIA needs to continue to be a breakout penny stock. Considering that sales were $222.699 million, $217.152 million, $220.697 million, $223.866 million and $215.620 million for the fiscal years ended 2012 – 2008, the company looks to be on pace to have a hard time breaking $200 million for fiscal 2013. Betting on the underdog with the dynamic duo team of CEO and VP, we like the chances DLIA stock has moving forward.

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