Making their presence known in the $6 billion “heat & serve” retail soup market, the penny stock of Soupman, Inc. (SOUP) saw it’s biggest volume session today in nearly 6 months. Despite dropping nearly -30% for the day, shares of SOUP stock are beginning to become more attractive as sales for the Company should easily top the $4 million level this fiscal year. Coming off some free publicity from the Super Bowl in New York, the cast and crew behind this SOUPER delicious product simply doesn’t have failure within it’s vocabulary.
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SOUP Stock Quote
Market Cap: 16.38M
Last: 0.431 ▼ -0.169 (-28.17%)
Volume: 278,850
Dollar Volume: $123,412
Open: 0.59
High: 0.59
Low: 0.42
Trades: 55
Authorized: 75,000,000
Issued and Outstanding: 38,009,720
14-Day Rel Strength: 46.11%
1st Resistance Point: 0.5407
1st Support Level: 0.3707
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With a target market being 92% of U.S. households, virtually every single person in the United States, it’s only a matter of time before health conscious consumers fall madly in love with the Original Soupman’s famous soups from Al Yeganeh over the other typical inferior tasting canned soups. Now that they are fully loaded into the retail machine gun which is Wal-Mart Stores Inc. (WMT), roughly 500 stores since August, 2013, the impact is due to be felt on the growing top line numbers of Soupman during the course of this fiscal year.
During the fiscal years ended August 31, 2013 and 2012, Soupman managed to grow their revenues from $1,898,000 in 2012 to $2,383,000 in 2013. Their fiscal Q1 revenues for the 3 months ended November 30, 2013 were almost equal to all of fiscal 2012: $1,072,216. The bigger picture of their Q1 numbers is that their Tetra Recart shelf stable cartons in the canned soup aisle were still fresh off the trucks at the Wal-Mart stores where they were being sold.
A week ago, an article appeared on the NASDAQ.com website citing how SOUP was a big winner from the recent Super Bowl in New York where the Seattle Seahawks embarrassed the Denver Broncos in front of the entire planet. The article states:
Another icon in the U.S., SoupMan (SOUP), could also be a big winner for the long term from the Super Bowl.
Remarkably enough, SoupMan did not even buy a commercial. But, as the company of the soup from the “Soup Nazi” episode of Seinfeld, it was selected to participate in Super Bowl events as a New York City icon. About this honor, Lloyd Sugarman, the Chief Executive Officer of SoupMan observed that, “The NFL could invite any soup in the world to the Super Bowl. So when they asked us to serve up over 2,000 cups of our Famous Lobster Bisque at Super Bowl XLVIII, we couldn’t be more thrilled,” he said.
“We’re honored to be part of this historic Super Bowl, the first played outdoors in SOUP weather. It’s a great time for New York City and we hope our Famous Soups add a little spice to the events and warm-up the great football fans! We expect to have 50 Soup Mobiles on the road in 2014 as the food truck business is growing and we are the first national brand to offer the truck platform.”
For those unaware, Lloyd Sugarman, CEO of Soupman, was co-founder of Johnny Rockets and one of the first to sign on when the restaurant chain started franchising in 1986. He’s supported by Tim Gannon, Chairman of the Board and Culinary and Business Development Advisor, who happens to be the co-founder of Outback Steakhouse and creator of the “Bloomin’ Onion” recipe as well as many of the other dishes on Outback’s menu.
Now, what are two managers without a team of all-stars? Well, let’s not forget that Soupman has signed agreements with a trio of American Icons; Yankee great Reggie Jackson; Seinfeld star Jason Alexander; and NBA superstar Shaquille O’Neal.
The bad news about SOUP is that they have $6,113,010 in debt as of November 30, 2013 and are still not showing net income from their growing sales (Net Loss for the three months ended November 30, 2013 and 2012, respectively, was $(503,000) and $(1,226,000). With the improvements in gross profit, expanded availability of their product line, and 50 food trucks total expected to be “on the road” during the course of this year, SOUP never tasted so good for those with a long appetite.
About SOUP Stock
Soupman, Inc. is a development stage company that manufactures and sells soups under the “Original Soupman” brand.
Click here to view the SEC filings for SOUP.
Click here to view the website for Soupman.
Last 5 Trading Sessions:
| Date | Open | High | Low | Last | Change | % Change | Volume |
| 02/11/14 | 0.5900 | 0.5900 | 0.4200 | 0.4310 | -0.1690 | -28.17% | 278,800 |
| 02/10/14 | 0.4900 | 0.6000 | 0.4900 | 0.6000 | unch | unch | 63,900 |
| 02/07/14 | 0.4601 | 0.6200 | 0.4601 | 0.6000 | +0.0500 | +9.09% | 103,800 |
| 02/06/14 | 0.3900 | 0.5900 | 0.3900 | 0.5500 | +0.0700 | +14.58% | 63,200 |
| 02/05/14 | 0.4800 | 0.4800 | 0.4300 | 0.4800 | +0.0600 | +14.29% | 17,100 |
Bottom Line:
If you have kids under the age of 5, I honestly believe that 1,000 shares of SOUP today will be able to pay for their college tuition when they reach 18. Rarely ever is there a penny stock which has the real chance of making it big in America. The most popular story of such an event was when Monster Beverage Corporation (MNST) was under $1 roughly a decade ago. It would be like buying into Campbell Soup Company (CPB) in the mid 80’s for around $3 a share.
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