DRHC | Is Dethrone Royalty Holdings The Next Monster Stock?

Although the news of their first shipment being delivered as scheduled, the penny shares of Dethrone Royalty Holdings, Inc. (DRHC) are flashing on the radar screens. If you have any sleeping giants that you weren’t sure whether it was time to have them on the watch list or not, DRHC stock is the pick that many of the traders who will have the highest capital gains taxes for 2012 are already in. you should be watching on your screen this morning. As the sun rises on the east coast and the football heartburn and hangovers slowly fade away, aggressive pre-market trading could be expected as the pump has finally been turned on.

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DRHC Stock Chart

Market Cap: 14.12M
Close: 0.15, up 0.0204(15.74%)
Volume: 42,976
Dollar Volume: $6,318
High: 0.15
Low: 0.1266
Trades: 7
Average Trade Size: 6,139
Authorized: 500,000,000
Issued and Outstanding: 94,150,000
Stock Split: 31.25-for-1 on March 17, 2012

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Dethrone Royalty Holdings is creating a new segment in the beverage industry by combining several niche categories: supplements, energy and hydration. They were slated to make their first ever delivery of products prior to the end of November, yet last week passed without a word from the Company.

The news of delivery would likely be accepted bullishly by traders since the target market for the Company transcends traditional boundaries by focusing on two major groups: Young adults who relate to the extreme, fun, cutting edge lifestyle and older adults who need to power through their gym workout. The targeted men and women in these segments were among the early adopters of energy drinks like Monster™  Beverage (MNST) more than a decade ago and now seek a higher end beverage without the health risks involved with sugary drinks.

The one thing that could lift this start up to a functioning level, other than the cash they will generate from their stock pump, is that the marketing strategy of the competition mainly focuses solely on young adults. The key to Dethrone’s success is to get their existing brand  the recognition and exposure from their athlete sponsored apparel to resonate with a wider audience.

While the short term looks appealing, there truly is not a richer industry sector than the one Dethrone is aggressively operating in. With product margins higher than the typical industry competitor, consumers have been responsible for the increase in the market’s acceptance and massive consumption of sports beverages – a long term trend which could benefit Dethrone Royalty Holdings Inc. As long as the Company continues to focus on their products getting to te consumer market and executes their plans to release multiple products developments over the next 12 months, DRHC could easily be a deja vu of MNST stock from 15 years ago.

About DRHC Stock

Dethrone Royalty Holdings was founded by Nick Swinmurn, the founder of billion dollar online shoe retailer Zappos.com which was later acquired by amazon.com. Dethrone Performance Enhancement Beverage is entering into the booming energy drink market where several billion dollar brands have been created in the last decade, including Monster™ Beverage, one of the greatest penny stock winners in history.

Last 5 Trading Sessions:

Date Last Change % Change Volume
12/07/12 0.1500 +0.0204 +15.74% 42,900
12/06/12 0.1296 +0.0096 +8.00% 19,900
12/05/12 0.1200 -0.0300 -20.00% 117,000
12/04/12 0.1500 +0.0150 +11.11% 232,000
11/30/12 0.1350 +0.0150 +12.50% 40,100

Bottom Line: Beverage focused penny stocks have been a major bust in 2012 with tons of great story line and terrible selling shareholders behind them. If DRHC stock is to be the next Monster stock providing the quadruple digit gains that traders look for, this will be the week to have a close watch on it. Anything less than 10X Friday’s volume on DRHC stock during any trading session this week will simply be a flame out bust – regardless of which direction the share price heads towards.

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