Papa John’s (PZZA) “Heads” Up Marketing Plan For Super Bowl XVLI

Papa John’s International, Inc. (NASDAQ: PZZA ), whose stock price has gained nearly 50% in the last six months, is going to be sending emails to some very happy Super Bowl fans on Monday after the New England Patriots – New York Giants Super Bowl XVLI. Papa John’s pizza – the Official Pizza Sponsor of the NFL and Super Bowl XVLI – will be sending out instructions to registered customers on how to collect after one of the most anticipated “coin flips” in history.

PZZA traded as high as $40.57 in Friday’s trading session.
PZZA closing price Friday, February 3rd was $40.43, up +2.30% (+0.91).
PZZA traded volume of 93,166.

PZZA is trading:

  • $ 7.22 above its 200 day moving average,
  • $ 2.53 above its 50 day moving average and
  • $ 1.20 above its 10 day moving average.

PZZA Six Month Chart:


PZZA has a Market Cap of $985.48M with a 18.35M Share Float.

The coin toss for Super Bowl XVLI landed on “heads” this evening, resulting in a free large one-topping Papa John’s pizza and 2-liter Pepsi MAX for the millions of members of Papa John’s Papa Rewards customer loyalty program.

Fans who were enrolled in Papa Rewards as of 6 p.m. ET Super Bowl Sunday will receive an email Monday with instructions on how to get their large one-topping pizza and 2-liter Pepsi MAX.

“No matter which team you are rooting for, everyone enrolled in Papa Rewards walks away a winner after Super Bowl XLVI,” said John Schnatter, Papa John’s Founder, Chairman and CEO. “It’s our way of celebrating a terrific NFL season and rewarding our loyal Papa Rewards customers.”

America chose which side of the coin it would be on via a popular vote Jan. 22 through Feb. 1 at “Heads” prevailed with 60 percent of the vote.
Papa John’s Super Bowl Coin Toss Experience was supported via an integrated marketing campaign that included a national television commercial featuring NFL stars Peyton Manning and Jerome “The Bus” Bettis, along with Schnatter, as well as digital media advertising, social media, media relations, and interactive, video-rich Web pages at

About Papa John’s:

Headquartered in Louisville, Kentucky, Papa John’s International, Inc. (NASDAQ: PZZA) is the world’s third largest pizza company. For 10 of the past 12 years, consumers have rated Papa John’s No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI).

Papa John’s also was honored by Restaurants & Institutions Magazine (R&I) with the 2009 Gold Award for Consumers’ Choice in Chains in the pizza segment.

Papa John’s is the Official Pizza Sponsor of the National Football League and Super Bowl XLVI and XLVII. Papa John’s is in the second year of a multi-year sponsorship with the NFL.

For more information about the company or to order pizza online, visit Papa John’s at

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