Inspired by the lack of African-American dolls on the market, Stacey McBride-Irby, a a Barbie® designer for 12 years, decided to team up with Trent Daniel, founder of One World Holdings, Inc. (OWOO) and make a better line of dolls that would serve as role models for girls. Equally inspired by the volume rush from Friday’s trading session, traders took part in what looks like the beginnings of a run on OWOO stock. With 2013 being their product launch year and plans to market their “Prettie Girls! , One World Doll Project” to buyers through targeted advertising and promotions on traditional black media such as BET, TV1, Ebony, Essence and Jet magazines, this is one penny stock that could literally triple before the first doll is even sold.
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OWOO Stock Quote
Market Cap: 765.85K
Friday Close: 0.0085 ▲ +0.0045 (+112.50%)
Dollar Volume: $43,921
Issued and Outstanding: 90,100,328
14-Day Rel Strength: 44.40%
14-Day Stochastic: 77.94%
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Besides the volume surge on Friday, there are quite a few things we really like about One World Holdings. The Company’s ambition to design, market and eventually sell a line of mainstream African-American dolls and a line of African-American celebrity dolls aimed at high-end collectors and young pre-teen girls puts images into the mind of the prices that some collectible Barbie® dolls go for, as well as the holiday-season rush for Furby and Cabbage Patch Dolls from the 1980’s.
Stacey McBride-Irby, the Chief Product Development Officer for One World Holdings, has a significant history in the industry which is sure to be an impact on sales when the dolls are available for purchase. Her “So In Style™” line of Barbie® dolls is pretty much her only competition in the market. With the “Black Doll” appreciation being recognized by the likes of President Barrack Obama, a successful line out before the holidays could bring in a tsunami of revenue dollars before the end of the year.
There is even a cartoon series in the works to be named: The Prettie Girls!
From a stock trader’s point-of-view, OWOO has the glimmerings of a multi-bag winner already in it. Though sales are not yet being recorded during the pre-launch phase, cash was low, but insiders and their close relatives have been helping to fund the development of the Company. In doing so, total liabilities were $1,385,638 as of March 31, 2013, and a significant portion of that is convertible debt at 0.04 per share with warrants executable at 0.03271.
If you’re looking at OWOO from a long point of view, consider that the doll market in general is dominated by 2 major players, Mattel, Inc. (NASDAQ:MAT), and Hasbro, Inc. (NASDAQ:HAS) which reported 2012 net revenues of $6.42 billion and $4.09 billion, respectively. Although a majority of Hasbro’s income is generated from non-doll toys such as board games and action figures, the next closest competitor to these 2 market leaders when it comes to dolls is JAKKS Pacific, Inc. (NASDAQ:JAKK) which reported 2012 net revenues of $666.76 million.
If One World Holdings only captured 1% of that which JAKKS does, their revenues would be worth $6.67 million: enough to clear off their total debt 4X’s over. Now just imagine if McBride-Irby, an industry leader in this niche-market, could develop a line of dolls which included the likes of say Rhianna, Beyonce, Mariah Carey, Serena Williams or Michelle Obama.
Their inaugural line of dolls is said to consist of 6 different multi-cultural doll designs: Sophia (two versions), Dahlia, Valencia, Kimani, Lena and Alexie. The Company hopes to capture at least 0.73% (182,500) of the 25 million children in the U.S. Mathematically, using $50 each as a base, that would work out to be $9.13 million.
As per the 10-K filing, the Obama 2012 Collectors Dolls pre-sales have yielded 127 sales with total sales of $7,543 and an average order of $101. As far as actual product sales, 12 of the signature dolls (retail $149.95) have been sold and 115 of classic edition dolls (retail $49.95) have been sold. Due to production delays the 2 collectors dolls will not be produced. The pre-sales proceeds will be refunded during Q2 2013, and One World Holdings plans to focus on producing the 5 fashion dolls.
All of the Prettie Dolls! are scheduled to be released this month. July, 2013 according to the 10-K.
If you’re looking at OWOO stock from a short-term point of view, it just began to be active in a sense that, prior to May 1, 2013, activity was virtually insider swaps. When the stock did see some action, it was right about the time when the word got out about the project and shares ran on low volume to 0.04.
About OWOO Stock
One World Holdings, Inc. is a development stage company with plans to release a line of mainstream multicultural dolls aimed at high-end collectors and young pre-teen girls.
Click here to view the SEC filings for OWOO.
Click here to view the website for One World Holdings.
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OWOO could be the prettiest penny stock on the market right now with the best chance of, not only producing gains from its current position, but holding those gains as well. Keep a close eye on both OWOO stock and the developments of the Company between now and the end of the month. If they can get their initial line of dolls ready for purchase through their online store or through something the likes of Amazon.com before the holidays, that 1% calculation in terms of sales comparisons could be achieved by year’s end.
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