‘Tis the season to be be Nasty if you’re an educated penny stock trader who knows how to get in front of a good thing like Blue Calypso Inc. (BCYP). Although it sounds like some fruity drink you might order at a bar, the insiders of the Company are so confident in their patents that, while taking on some of the biggest social network companies in court, they recently invested $350,000 collectively in BCYP stock. Traders caught wind of the digital word-of-mouth marketing company a week ago when they hired a financial advisory services firm to guide them through a year’s worth of capital raising, valuation analysis, research, and even assistance in uplisting to a national securities exchange. Did they say uplisting?
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BCYP Stock Chart
Market Cap: 46.97M
Close: 0.42 ▲ 0.07 (20.00%)
Volume: 421,091
Dollar Volume: $164,385
High: 0.42
Low: 0.38
Trades: 26
Average Trade Size: 16,195
Authorized: 680,000,000
Issued and Outstanding: 125,135,112
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When it comes to making money on social and media marketing, it’s safe to say that Blue Calypso has a lot to learn. Their revenues for the nine months ended September 30, 2012, $7,701, are roughly 10% of what it costs to generate those revenues, $71,093. While that gap is slightly tighter than it was for the same period in 2011, they still have to deal with their operating expenses, $907,938, which puts them millenniums from being int he black based on their current trends.
However, what they are worth taking a shot on is their willingness to go to court to fight for their right to get paid for their patents.
One month after appointing Larry Lacerte, founder of Exponent Technologies and the former Lacerte Software Corporation, to its Board of Advisors, Blue Calypso went for the jugular against Yelp Inc. and IZEA Inc. in patent infringement cases filed of the Company’s U.S. Patent Nos. 7,664,516 and 8,155,679. They had already filed a complaint against Groupon (GRPN) and Living Social earlier since both patents cover the system for peer-to-peer advertising created and developed by the Company. Just last month they went after MyLikes and Foursquare to protect the same patents, 7,664,516 and 8,155,679.
Clearly, Blue Calypso has their hands full with these Intellectual Property infringement suits which is why they retained the IP litigation powerhouse Fish & Richardson, which since 1878 has remained one of the most reputable and longest standing IP litigation legal firms in existence. These guys have actually represented the likes of Thomas Edison, Alexander Graham Bell, and the Wright brothers while they were still considered nothing more than entrepreneurs with innovative ideas and a drive to succeed.
A few reasons why having Fish & Richardson represent them is huge for BCYP :
- Named the #1 Patent Litigation Firm
(Corporate Counsel, 2004-2011) - Recipient of Top “Tier 1″ National Ranking in Intellectual Property – Patent Prosecution
(The Legal 500, 2011-2012) - Recipient of Top 2012 “Band 1″ Rankings in Intellectual Property and International Trade
(Chambers USA, 2011-2012) - Named To “Intellectual Property Hot List”
(The National Law Journal) - Named Go-To Intellectual Property Law Firm for Top Fortune 500 Companies
(Corporate Counsel, 2012) - Recipient of Top “Tier 1″ IP Rankings in Every National US Category
(Managing Intellectual Property, 2011-2012) - Named Patent Law Firm of the Year
(US News Media Group and Best Lawyers, 2011 Best Law Firms survey) - Recipient of “Tier 1″ Rankings in Litigation-Intellectual Property, Litigation-Patent,
Technology Law, and Trademark Law
(US News Media Group and Best Lawyers, 2011 Best Law Firms survey) - Named a Top Trademark Law Firm
(World Trademark Review, 2011-2012) - Named Top IP Law Firm Representing America’s Largest Corporations
(Corporate Counsel, 2011) - Named #1 summer associate program, Ranked as the #10 “Best Law Firm to Work For,” and
Ranked #1 IP and IP Litigation firm
(Vault, 2011)
Ranked 36th on AmLaw Diversity Scorecard
(The American Lawyer, 2011) - Ranked as a Top 100 Law Firm for Diversity
(MultiCultural Law Magazine, 2011) - Named International Trade Group of the Year
(Law360, 2011) - Named Top 30 Game Law Firm
(Interactive Age, 2011)
All the activity rings bells to traders of what happened with Vringo (VRNG) back in the earlier part of 2012 when they went patent protection filing and saw their Amex listed penny stock hit $5.73 in October after being as low as 0.68 just 8 months prior. Seeing VRNG stock gain as much as 742% protecting their patents, BCYP stock, fresh off its low of the year, has an attractiveness to it that is undeniable and worthy of having a closer look at.
About BCYP Stock
Blue Calypso Inc. is a mobile and social media marketing company that activates and measures branded word of mouth campaigns through consumers’ personal texts, posts and tweets between friends. The Company activates a friend to friend distribution of branded marketing campaigns by motivating brand loyalists to personally endorse and share these campaigns with their digital social streams. Click here to view the SEC filing for BCYP.
Last 5 Trading Sessions:
| Date | Last | Change | % Change | Volume |
| 12/17/12 | 0.4200 | +0.0700 | +20.00% | 421,000 |
| 12/14/12 | 0.3500 | +0.0150 | +4.48% | 194,900 |
| 12/13/12 | 0.3350 | +0.0350 | +11.67% | 771,900 |
| 12/10/12 | 0.3000 | unch | unch | 8,200 |
| 12/03/12 | 0.3000 | -0.0500 | -14.29% | 2,800 |
Bottom Line: Even with the recent penny stock gains BCYP has experienced, it is worth more than a glance and should be looked at in detail. Short gains are showing now, but the real twist to the insiders recent purchases depicts BCYP stock as a penny stock for 2013 which could mimic VRNG easily.
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