Hipcricket, a brand owned by Augme Technologies, Inc. (OTCBB: AUGT), announced that it has powered the mobile elements of a holistic and interactive BP America print advertisement which ran in Bloomberg Businessweek magazine. This first-of-its kind advertisement gave readers an augmented reality experience featuring U.S. Olympic and Paralympic Hopefuls.
Unveiled in the December 16, 2011 print issue of Bloomberg Businessweek, BP ...
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