In the shadow of today’s Facebook (Nasdaq: FB) IPO, shares in another social media company, Rarus Technologies (OTC PINK: RARS) stock tried to ride the hype wave as best they could. RARS stock made it as high as 0.136 during the trading session, up 34.65%, before closing down -9.63% at 0.091 on volume of nearly 8 million shares. Could it be that because FB stock did not run to $100 after the debut that RARS shares traded down?
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RARS Stock Chart:
Rarus provided investors some insight on their plan to ensure the protection of their Zngle Mobile App Distribution and Monetization Strategy which Facebook admitted would be their biggest issue moving forward for generating revenues.
Although a lot of social media companies fail in their efforts to monetize their mobile apps, they also realize the there is a significant trend of an increasing number of social media subscribers that are now accessing their favorite social media network more and more via their mobile phones. Rarus’ Zngle has come up with a solution to this problem through an innovative strategy and is currently in the process of applying for a Method Patent.
Rarus CEO, Manfred Ruf, said that they are waiting for Apple (Nasdaq: AAPL) to approve the Zngle mobile app while the Company focuses on protecting their monetization strategy since it is clear that the Zngle mobile app is a significant asset. Ruf projects that the launch of the mobile app will allow Zngle to grow rapidly.
Note: With a recent report released which revealed that a majority of people are accessing and browsing their social media sites using a mobile phone, the absence of ad space sales on mobile devices could be causing huge revenue losses for social media companies.
Rarus plans to patent their mobile app should mitigate that problem. With the Company currently in communication with Tapjoy Inc. (www.tapjoy.com), one of the biggest mobile app distributors, Rarus is potentially looking to acquire their services for the purpose of attracting more Zngle users and building their membership base.
About RARS Stock
Rarus Technologies Inc. was incorporated in 2010 and is an emerging technology company focused on establishing an innovative business model intended to bridge cutting-edge social media and e-commerce into a marketplace that connects friends, family, consumers, and vendors in new and exciting ways. In May, 2012, Rarus Technologies Inc. incorporated Zngle, Inc. as the primary subsidiary and operations base for the Zngle.com licensed internet platform.
Zngle.com is designed be a centralized Internet portal and next-generation social media website that incorporates voice/text messaging, video email, and mobile technologies to allow consumers to access real-time information about various products and services through augmented proximity reality search features.
Bottom Line: RARS stock is surely worth adding to the list of penny stocks to watch next week now that Facebook has launched and news will be focused on the lack of maximizing the ability to monetize mobile phone users. RARS stock is down considerably from its high of 0.59 less than 10 days ago.